Royal Junk Mail
I really like this story of a postman who found a way to lighten his load. He recommended a junk-mail opt out scheme to people on his round. Junk mail is beneficial to those who send it, but it wastes a little bit of time for a lot of people, so overall it's a waste and makes the economic pie smaller for everyone. It's great to see employees conspiring with customers to reduce this waste! Royal Mail have made a calamitous error by suspending this guy - I didn't even know about this opt-out scheme until it became this story. Now I do and I'm going to join!
Posted by Alexander at August 29, 2006 12:34 PM
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