Adobe + Macromedia is great news for Flash.

The news this morning is that Adobe is merging with/buying Macromedia. It's a surprise to me, but I guess it shouldn't be. Adobe has spent a lot of time and money trying to compete with Macromedia and done pretty poorly - if you can't beat 'em, join 'em. They'll be joined at the hip soon and it could lead to some interesting developments - Flash embedded in PDF documents maybe? SVG Viewer's future is looking bleak, I can't see Adobe pushing SVG any longer.

But the most important thing to come out of this will be a more credible Flash platform. The company behind Flash won't be a small fish that can be subverted at a moment's notice by a company like Yahoo that intends to push it's own software onto the desktop. Adobe already has a significant presence on the desktop. The combined entity will have a market cap of something like $20 billion and that's serious money in anyone's budget.

Posted by Alexander at April 18, 2005 10:38 AM

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