Longer domain registration may be good for Google PageRank

I recently extended my domain names four years into the future - I had been just renewing them each year, one year at a time, but it's a pain to do that, and it turns out it might be harming my search engine placements.

The idea behind this is that if a site is spam or generally not worthwhile, the owner will only pay to register it for one year - a kind of a hit and run operation. So a longer registration means a site is more likely to be legitimate - it plans to be around for a while. This sounds like just the kind of criterion the Google PhD boffins would use to rank sites. There's no way to be sure it will help SEO, but there's little or no downside and it means that my registration won't accidently lapse. It's good all round and whether it is true or not, it's a story that the domain registrars should be selling.

(By the way, if you're looking to switch registrars, you might consider GoDaddy - They're giving me like eight cents for this link or something, but I've often seen them recommended as both inexpensive and reputable.)

Posted by Alexander at October 27, 2005 05:00 PM

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I agree GoDaddy regularly offer good deals on registrations, transfers, hosting, you name it...

Btw. if you're renewing your domains for several years at once, many registrars offer discounts.

Sometimes this depends on the number of years with the biggest discounts if your registering or renewing your domains for 10 years.

Posted by: Fred at November 2, 2005 01:10 PM