LearnDirect's Jeremy Kyle Sponsorship

LearnDirect sponsors "The Jeremy Kyle Show". In other words, you may need an education or a new vocation if you find yourself watching this show.

LearnDirect's goal here is to reach the right audience but a side effect of its sponsorship is to underwrite the show. I wonder if that remains a tenable way to spend taxpayer funds after Judge Alan Berg's comments yesterday in sentencing one of the show's participants after a head-butting incident -

"It seems to me that the purpose of this show is to effect a morbid and depressing display of dysfunctional people whose lives are in turmoil. It should not surprise anyone that these people, some of whom have limited intellects, become aggressive with each other. This type of incident is exactly what the producers want. These self-righteous individuals should be in the dock. They pretend there is some kind of virtue in putting out a show like this."

He added that it was "a form of human bear-baiting which goes under the guise of entertainment".

Posted by Alexander at September 26, 2007 03:48 PM

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